Directline-holidays.co.uk has made changes to its website to signify a strong business performance in 2007 and to remain competitive in the fastest growing industry worldwide.

People now expect more from the travel industry, dynamic Packaging gives customers more freedom, literally allowing travellers to pick and mix their holiday options, whilst sites such as TripAdvisor and directline-holidays invite customers to share their experiences with others.

Changes have been made to allow easier site navigation with simplicity being the key factor. Aesthetically, the most visible change is in the site header, with Matthew Flint stating:

“We have embraced new changes in the industry and wanted to reflect that in the aesthetics of the site. The introduction of the new header is important as you cannot underestimate the power of first impressions to customers. Hopefully the new look will not only inspire confidence in users but also convey the values of directline-holidays.co.uk at a glance.”

Flint stressed the need to ensure they stand out from the crowd, feeling that what they offer in terms of information available to customers is different from anyone else, the early signs are positive too as the changes convey an improved image perception amongst their customers:

“Homepage views on the site are up by over 300% compared to May 2006 and more customers are coming straight to the site rather than finding us via a search engine. There is also a noticeable decrease in the amount of users exiting the site since the changes have taken place signifying more users are engaging with the site in a way they could not before.”

The re-branding coincides with the emergence of the online holiday company starting to compete with more established names. Hitwise has already identified directline-holidays.co.uk as one of the ‘top 20’ travel agents in the UK* and the prospective merges between Thomas Cook and MyTravel, and First Choice and TUI owned Thomson holidays show many leading companies have identified the need for change, joining forces to keep up with the online market.

The World Travel and Tourism Council predicts a sustained growth in travel over the next ten years with forecasts suggesting an annual increase in turnover of 4.3%, prompting President Jean-Claude Baumgarten to state that he had “never seen such a strong world economy.”

Many travel companies today are capitalising on the benefits of new opportunities and innovative mediums such as the Internet. The current buzz surrounding web 2.0 sites offering much more to users by way of media and quality of information has encouraged more changes at directline-holidays.co.uk. More destinations have been added to the improved search facility to keep up with the constant stream of new resorts emerging as the latest hotspots.


“Understanding that customers want quality information made available to them, further pages have been added for each holiday resort with ideas on things to do, weather information and customer reviews to signal a change in direction, focus and attitude of the company. However, it was important to not make wholesale changes with the look and feel of the site as we are aware of customer sensitivity to changes to a trusted brand -- it’s about subtle change rather than a more significant re-branding.”

The changes embraced by directline-holidays were intended to coincide with the summer peak and what is expected to be a record breaking year both for directline-holidays.co.uk and the travel industry.
More about Complaint Remover at Ign
More about Complaint Remover at Alkablog
More about Complaint Remover at Livejournal
More about Complaint Remover at Grab
More about Complaint Remover at Voyblogs
More about Complaint Remover at Bloglines
More about Complaint Remover at tripod Blog
More about Complaint Remover at Flickr
More about Complaint Remover at Greatestcities
More about Complaint Remover at Greatestjournal
More about Complaint Remover at Iziblog
More about Complaint Remover at Naymz
More about Complaint Remover at Multiply
More about Complaint Remover at 20six
More about Complaint Remover at Blogsome
More about Complaint Remover at Linkedin
More about Complaint Remover at Yahoo 360
More about Complaint Remover at Geocities
More about Complaint Remover at Blog.co.uk
More about Complaint Remover at Egoweblog
More about Complaint Remover at Ebloggy
More about Complaint Remover at Blogs.ie
More about Complaint Remover at Myweblog
More about Complaint Remover at TheBlog
More about Complaint Remover at Blog
More about Complaint Remover at Bebo
More about Complaint Remover at Digg
More about Complaint Remover at Myspace
More about Complaint Remover at Ning
More about Complaint Remover at Familytimes
More about Complaint Remover at Blogbeee
More about Complaint Remover at Xanga
More about Complaint Remover at Last.fm
More about Complaint Remover at Freewebs
More about Complaint Remover at Xing
More about Complaint Remover at Blogghost
More about Complaint Remover at Webshots
More about Complaint Remover at Typekey
More about Complaint Remover at Teenblog
More about Complaint Remover at Bloggerteam
More about Complaint Remover at Friendster
More about Complaint Remover at Wordpress
More about Complaint Remover at Easyjournal
More about Complaint Remover at Journalhome
More about Complaint Remover at Eblogs
More about Complaint Remover at Blogfusion
More about Complaint Remover at Wetpaint
More about Complaint Remover at Vox
More about Complaint Remover at Opera

Tags: complaint remover, complaintremover